Note: I’m putting this post together in chunks and publishing it as I finish each chunk. Think of it as shipping quickly.

As a founder, there are times when you sit down alone and think “what do we need to work on next to grow.” …


First, how we got here…

If you’re a Premium member (or a Premium Partner) and you’re reading this, before I say anything else, I just want to say thank you. …


How do you create a scalable business that gets people ‘offline’?

That’s the original question I was asking myself back in 2011—the question that kicked off this whole adventure that, over the years, has become Offline as you know it today.

Today, we’re taking a huge step towards answering that…


This is a self-serving post.

The purpose is really to codify the bulk of what I’ve learned after spending 4+ years (the equivalent of a bachelor’s degree) working in consumer-mobile tech.

When I founded Offline in 2012, there was not a single established B2C, mobile-1st consumer startup in the Triangle…


Building a startup involves competitive analysis. Understanding the models in your space is requisite for success, and I’m a huge believer in doing your homework. I hope that this analysis will always be helpful to anyone else who is also doing their homework on the Local Discovery space.

There are…


An open letter to the Offline community about how we’re going to make money, why, and what you should expect.

I’ve become pretty cynical about digital advertising. …


In 2011, the summer before my senior year at NC State, I started thinking about the biggest problems facing humanity over the next 100 years. The mind of most engineers would jump to the well-publicized problems (clean air, clean water, etc.), but I found myself thinking about those that were…

David Shaner

Founder & CEO at Offline

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